Com o cancelamento da Parada do Orgulho LGBTQIA+ durante a pandemia, a Ambev uniu os caminhões e as cores de suas seis marcas para recriar o momento mais emblemático da celebração, no mesmo dia, horário e local em que ela aconteceria.
Due to the pandemic, the Pride Parade was cancelled. That's why Ambev united the trucks and colors of its 6 brands to recreate the most empowering moment of the Parade at the same time and place it was supposed to happen.
credits
agency: DDB Brazil
creative director: Sergio Mugnaini
copywriter: Filipe Rosado
art director: Felipe Revite
